Production

Adobe Lightroom 5: The New Low Hanging Fruit

As much as I Love Lightroom, it also frustrates me at times. Yes, I have a few gripes about the development toolset (why no granular HSL setting in the local adjustment brush, for one) But my biggest headache has to do with one of Lightroom’s core functions as a Digital Asset Manager. It should be so much better at managing my assets. No, really! It all comes down to automation. A great D.A.M. should help you be more efficient, and that means automating as much of your workflow as possible. Here are a few things that in my mind, should be at the very top of Adobe’s (and Apple’s) Low Hanging Fruit checklist. Read More...

Rene Ritchie on Final Cut Pro X

Rene Ritchie comments on using FCP X as a non- pro video editor. Read More...

The Next Generation Mac Pro: Trading a CPU for a GPU Makes Sense

Phil Schiller made a strong statement during the new Mac Pro, about fifty-eight minutes, thirty seconds into the keynote video. Read More...
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